01:05 - Sunny Bonnell Introduction

• Twitter
• Motto
  • @wearemotto
  • Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder)

01:38 - Archetyping

• Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
• Understanding The Brand Archetype

05:48 - Is archetyping important for the solopreneur?

• Johnny Cupcakes

12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype?

• Munk Pack
• Anthony Bourdain

25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery

• Red Flags/Turning People Down

49:14 - The Audience

• TOMS Shoes

51:51 - Changing Archetypes

• Levi's

  Extras

• Best Advice I Ever Got: Don't Be a Slave to the Ordinary
• 10 Ways to Find Your Purpose as a Designer
• 12 Principles For Leading An Extraordinary Company
• Five questions to get to the heart of your business
• Follow Your “Why,” Not Your “What”

  Picks Circa Notebooks (Jonathan)
Expensive Problem Coaching Call (Jonathan)
Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
Setting a goal, making a plan, and executing a plan (Chuck)
Masters of Sex (Sunny)
Readymag (Sunny)
Niice (Sunny)
Yellow108 (Sunny)