Devchat.tv Episode Roundup

168 FS Branding with Sunny Bonnell

Listen Later

01:05 - Sunny Bonnell Introduction

  • Twitter
  • Motto
    • @wearemotto
    • Ashleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder)

      • 01:38 - Archetyping

      • Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
      • Understanding The Brand Archetype

        • 05:48 - Is archetyping important for the solopreneur?

        • Johnny Cupcakes

          • 12:21 - Identifying *Your* Archetype

          15:37 - Branding ROI

          21:44 - What do you do once you choose your archetype?

          • Munk Pack
          • Anthony Bourdain

            • 25:12 - Implementing Motto’s Archetype

            26:04 - Can you blend archetypes?

            28:47 - Finding a Target Audience

            33:54 - Changing Brands

            42:27 - Client Intake Process/Discovery

            • Red Flags/Turning People Down

              • 49:14 - The Audience

              • TOMS Shoes

                • 51:51 - Changing Archetypes

                • Levi's

                  •  

                  Extras

                  • Best Advice I Ever Got: Don't Be a Slave to the Ordinary
                  • 10 Ways to Find Your Purpose as a Designer
                  • 12 Principles For Leading An Extraordinary Company
                  • Five questions to get to the heart of your business
                  • Follow Your “Why,” Not Your “What”

                    •  

                    Picks

                    Circa Notebooks (Jonathan)

                    Expensive Problem Coaching Call (Jonathan)
                    Naomi Dunford: What Is Price Anchoring? (And Should You Do It?) (Eric)
                    Setting a goal, making a plan, and executing a plan (Chuck)
                    Masters of Sex (Sunny)
                    Readymag (Sunny)
                    Niice (Sunny)
                    Yellow108 (Sunny)

                     
                    ...more
                    View all episodesView all episodes
                    Download on the App Store
                    Devchat.tv Episode RoundupBy Devchat.tv