SUMMARY In this conversation, Matt Coffy and Ron Medlin delve into the dynamics of building and monetizing online communities. They discuss transitioning from Facebook groups to the School platform, the significance of crafting an irresistible lead magnet, and the challenges of fostering community engagement. The conversation also highlights effective course structures, operational optimization, and success stories that showcase the potential of well-managed online communities.   TAKEAWAYS

• If you've got the right lead magnet, the right kind of content that people actually want.
• Free community is really just a funnel.
• We used to teach the Facebook group funnel model.
• I moved all my courses over to School.
• The free community is really just a funnel.
• We want to create demand for our high ticket product.
• I can just really coach in my paid community.
• It's not as much work as you would think.
• Most people just won't take action.
• Pretty much anybody can grow a community.