Yesterday, I chatted about the water company Liquid Death and stages of product markets and how style/identity are the main differentiators in more markets. I did a little research to see what existing frameworks might apply to this thinking. And came across the Design hierarchy of needs ,coined by William Lidwell, which is on the Maslow hierarchy of needs. In this episode, I jam about how Lidwell's framework describes the earlier stages and how I plan to implement all of that at  Lunch Pail.

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