Josh sits down with NW Alpine brand manager Cameron Larson. NW Alpine makes technical apparel for women and men climbers, mountaineers, and anyone in an alpine environment. Their products are not only of the highest technical quality but are made responsibly, and they pay a living responsible wage to all their employees. Infact, they’re one of the few brands that’s focusing on making gear IN house and in the US. Longtime climber and NW Alpine founder, Bill Amos created NW Alpine during the 2008 recession after becoming absolutely fed up with the state of the outdoor apparel industry. Climbing heritage brands were producing great things but geared towards lifestyle, losing a lot of unique features that were being robbed from climbers (just fashionable enough to sell on a rack at a retail store). It’s not everyday that you find a climbing brand that got its start due to the ripple effects of a financial recession, so we’re thrilled at the chance to dig deep into the fine details of how NW Alpine got started and snowballed into this climbing apparel behemoth