So far, audio-based social apps have not had major success. Perhaps this is because the human voice has contrasting associations: intimacy, on one hand; and the public-facing self, on the other. However, we should be vigilant: both associations operate on the notion that there is something “pure” about spoken forms of communication, and both are highly co-optable. Read more essays on living with technology at https://reallifemag.com and follow us on Twitter @_reallifemag.