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168: Steve J. Martin - The small BIG
**Summary:**
In Episode #168 Ari speaks with Steve J. Martin, master of persuasion and Co-Author of [The small BIG](http://amzn.to/1TmvHhB). During this interview, Ari and Steve cover the science of persuasion, the importance of ethics and the paradox of neutrality.
**Special Announcements:**
## Fuel the Fire
Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be
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By Ari Meisel**Summary:**
In Episode #168 Ari speaks with Steve J. Martin, master of persuasion and Co-Author of [The small BIG](http://amzn.to/1TmvHhB). During this interview, Ari and Steve cover the science of persuasion, the importance of ethics and the paradox of neutrality.
**Special Announcements:**
## Fuel the Fire
Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be