After exploring WHAT Visual Storytelling is with Creative Director Allie Wilson in Episode #166, we thought it’d be useful to establish exactly HOW to achieve successful Visual Storytelling. What are the “rules” to implement in each of your slides?

In this episode, Molly sources data directly from presentation designers of GhostRanch to inform several clear “rules” for visual storytelling—keeping ONE idea per slide, establishing a clear hierarchy of information, being intentional with content and keeping your style consistent. While these may seem like simple concepts, breaking out of the typical Header + Bullets style can go a long way.

In our continuous journey for Presentation Excellence, we talk about avoiding the dreaded “Death by PowerPoint” a lot. By establishing these clear parameters, Molly also gives context and a 2025 update to that constant corporate phrase.

This is an episode for: non-designers, visual storytellers and anyone that creates presentations. 

What’s in the Spice Cabinet? 

Watch David JP Phillips’ OG TED Talk:

• “How to avoid death by PowerPoint”

• Listen to Mikey and Molly discuss it in Episode #67

Want to dig into DEFINING what Visual Storytelling is? 

• Queue up Episode #166 with Creative Director Allie Wilson

Need help establishing the type of slide you’re working with to get started?

• Prezent has a great blog - “10 powerful visual storytelling examples for successful presentations”

Want to improve your storytelling skills on a holistic level? 

• Join us at Story Camp July 23-24 in Park City, Utah!