Business Growth Accelerator

169 | Grow your business by becoming a thought leader on LinkedIn, with Ann Carden


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Having a crystal clear positioning is essential to building authority online. When you have a clear and specific position, it helps you stand out from the competition and makes it easier for your target audience to understand what you do and how you can help them. This, in turn, helps you establish yourself as a thought leader in your industry and build trust with your audience.

Here are a few reasons why having a clear positioning is important:

  1. It helps you differentiate yourself from your competitors: With so much noise and competition online, it's important to have a clear and unique position that sets you apart. This helps you stand out and helps your target audience understand what makes you different and why they should choose you over others.
  2. It helps you attract the right audience: A clear positioning helps you attract the right audience because it clearly communicates who you serve and how you can help them. This helps you attract the right people and avoids attracting those who are not a good fit for your business.
  3. It helps you build trust: When you have a clear positioning, it shows that you are an expert in your field and that you have a clear understanding of the problems and challenges your target audience faces. This helps you build trust with your audience and establish yourself as a thought leader in your industry.
  4. It helps you create consistent messaging: Having a clear positioning helps you create consistent messaging across all your marketing channels. This helps you build a strong brand and ensures that your message is always clear and consistent, which is essential for building authority and credibility.

In conclusion, having a crystal clear positioning is essential to building authority online. It helps you differentiate yourself from the competition, attract the right audience, build trust, and create consistent messaging.

So if you want to establish yourself as a thought leader and build a strong online presence, make sure you have a clear and specific positioning. If you want to learn the details and how to do it right, listen to this great interview with Ann Carden. Ann is a coach, and a successful serial entrepreneur who specializes in in growing authority as a lever for business growth.

Connect with Ann on Linkedin



Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

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Business Growth AcceleratorBy Isar Meitis

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