SUMMARY: In this episode, Matt Coffy sits down with Clay Lawrence to talk about how he helps local businesses make money using Google reviews. Clay shares his journey in digital marketing, his customer acquisition strategies, and why confidence and persistence are key to success. He also breaks down how reviews act as business insurance, the challenges of upselling, and how to educate customers on their value. Plus, he dives into referral programs, affiliate marketing, and the huge opportunities for young entrepreneurs in the industry. Don’t miss these game-changing insights!   Takeaways

• I charge local business owners to help them get Google reviews.
• My average monthly revenue per client is about $180.
• I don't worry about grocery shopping anymore; I can afford it now.
• Building confidence takes time and experience in the field.
• Focusing on one niche can lead to better results.
• I started my journey in digital marketing at a young age.
• Local outreach helped me build trust with clients.
• Referrals account for over half of my clients.
• Emphasizing service over software increases perceived value.
• Persistence is key to overcoming initial rejections. Personalized images can significantly increase review conversion rates.
• Many business owners are unaware of the importance of reviews.
• Reviews can help businesses rank higher on Google.
• Some entrepreneurs are content with their current business state and resist change.
• Offering free months of service can incentivize referrals.
• Affiliate relationships can be challenging to manage effectively.
• Young entrepreneurs have unique opportunities in the marketing space.
• Hands-on experience is crucial for understanding business operations.
• Focusing on one-on-one interactions can lead to better insights.
• Continuous learning and adaptation are key to business success.