It's time to transform your organization's brand, moving away from nonsense marketing to simple, clear brand messaging that helps people gain results. I mean, really… that's why people buy your products and services, right? To get closer to what they really, truly want. But somehow, we tend to make a mess of it all and over complicate our marketing, don't we??!

My special guest today is author Scott Miller and he's simplifying how to transform your organization's brand, especially if you feel like it's a bit of a marketing mess. Scott's 25-year career at FranklinCovey has taught him quite a bit, which he's distilled down into 30 challenges that all organizations face, no matter if you are leading a startup, a lifestyle business, or a massively growing brand and trying to find your footing right now. We simplify it all, helping you figure out your very best brand strategy that drives sales, helps your customers, and maximizes your time with a solid plan in place.

Here's how.

My special guest today is Scott Miller and he's simplifying how to transform your organization's brand.

We tackle and simplify all aspects of it, including:

• What the secret is behind taking your organization from a marketing mess to a brand success
• Define "circumstance-based marketing" and how you can test this out in your brand to drive sales
• One challenge he poses is "don't only do what you know and like best." Scott explains why this is true in marketing
• How to "build lists that matter" to ensure our creative genius and irresistible offer is being messaged to the right people at the right time
• …and ultimately, all too often business owners forget to measure what matters in their business. Here how to identify, track and communicate our key metrics within our team, especially as it relates to marketing

Your marketing strategic plan for this month, this quarter, this year… it's worth taking the time to dust it off, review, refine… and simplify after listening to today's conversation. I'm willing to bet if you hone in on the specific tips shared today, vow to stay focused and do less these next 30 days, and most importantly, track your progress, you'll actually find that you accomplish more. This is the marketing breakthrough you've been waiting for. Let's go!

Q: Are you ready to transform your organization's brand? If yes, this one is for you.

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/scott-miller-transform-your-organizations-brand