In this episode Johnny and Kate discuss the intricacies of marketing IDEMS, emphasizing the challenges of presenting its diverse and impactful work. They highlight the importance of a well-structured website, balancing in-depth technical information with user-friendly content, and the need to showcase successes without overshadowing their collaborative nature. They also touch on the evolution of IDEMS’ marketing strategy, the role of design, and the aim to create a cohesive narrative that resonates with both experts and laypersons.