In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time.

Here’s what I talk about:

• The kind of business advice most teachers come across first – and why that’s a problem
• How the typical ‘business shark’ energy pushes so many brilliant teachers away
• Why focusing on things like Instagram might not be solving the real problem
• The difference between selling what people want and offering what they actually need
• Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation
• What ethical, values-based marketing really looks like

If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.