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Episode 1699:

Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth.

Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect

Quotes to ponder:

"When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow."

"By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us."

"If your website is beautiful, people assume your work is of the same calibre."

Episode references:

The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035

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