Review

Links

Forbes

https://forbes.com.br/forbes-money/2023/06/itau-e-a-marca-mais-valiosa-do-brasil-confira-o-ranking/#foto10

Brand Finance

https://brandfinance.com/consulting/brand-valuation

https://brandirectory.com/rankings/brazil/

https://static.brandirectory.com/reports/brand-finance-brasil-100-2023-versao-2-3.pdf

Iso

https://www.iso.org/standard/46032.html

USP

https://congressousp.fipecafi.org/anais/artigos122012/185.pdf

Meio e Mensagem

https://www.meioemensagem.com.br/marketing/as-marcas-mais-valiosas-do-brasil-segundo-a-brand-finance

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