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How to set a successful cold email outreach campaign with 80% open rate and 15% reply rate to get a new lead every single day

Key takeaways:
Targeting: Focus on a niche audience within a 1 hour drive. Filter companies by size to match your capacity. Use databases like D&B to find the right companies and roles. Only email companies, not individuals.

Deliverability: Verify email addresses to get below 1% bounce rate. Aim for 70-80% deliverability. Warm up new email addresses by manually sending to friends and subscribing to newsletters. Use software to automate the process in 2-3 weeks. Set up DKIM/SPF to reduce spoofing. Only send on weekdays.

Copy: Do research to understand customer pains, goals and objections. Address objections upfront. Focus the first email on the top benefit, the second on another benefit. Provide value in follow ups vs just asking if the email was read. Include a simple CTA like 'reply yes'. Use ChatGPT to personalize at different levels.

Testing: Enable open rate tracking on the first 1000-2000 emails to set a baseline. Measure unsubscribes to see common traits. Test on a subset before sending the full campaign. Disable open rate tracking once you reach 8-10% reply rate.

Checklist: Test email thoroughly. Personalized subject line. Concise copy. Mention key benefits. Unsubscribe link. Use Cialdini's principles of influence.

Practical Examples: For a cooking school, target locally within an hour's drive. Filter for companies with a team size that matches your kitchen capacity. Mention how you can help with team building events in the first email, another benefit in the second, and additional value in follow ups. Ask recipients to simply reply 'yes' to get more info.

How to maximize email open-rate?
1. Send a test email to yourself to check that all links work and the email looks good on mobile and desktop.
2. Check that the sender name is correct and the subject line and preview text are personalized.
3. Ensure the copy is concise at around five sentences with only one call to action that is clear and easy to do.
4. Check that the email is value-driven and provides solutions to customer pains.
5. Include an unsubscribe button that works properly and verify email addresses to avoid spam issues.
6. Keep the email short, clear and use influence principles like reciprocity and consistency.
7. Use a short, personalized subject line with the recipient’s name.
8. Personalize the preview text to make people curious.
9. Keep the body copy under five sentences with one question mark and one call to action asking the recipient to do something very easy in the first email.

Links
Company database: dnb.com
Email Databases: hunter.io, apollo.io
Email verification: my-addr.com
Testing mails: mail-tester.com, glockapps.com
Cold email sending: quickmail.io (our favourite). mailshake.com
Scraping: scrapebox.com, octoparse.com