How the Fxck SEO Podcast

$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

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"There's no search volume for what we do"—okay, well do THIS instead.


In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.


In this conversation, we discuss:


  • Why you should ignore your competitors. 
  • Pain points and ‘the need behind the need’. 
  • How to make SEO a demand creation channel. 
  • How to tell if your product marketing is focusing on the wrong problem. 
  • The trick to becoming a ‘no-brainer’ brand. 
  • The role of AI in SEO


    • Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/

    Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/

    Join the How the F*ck newsletter here: https://www.thefxck.com/


    Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

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    How the Fxck SEO PodcastBy Ben Goodey
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