We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

• 00:00:00 - Important Tips for Media Buyers and Advertisers
• 00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
• 00:04:46 - Regular Engagement and Feedback on YouTube Channel
• 00:06:10 - Optimizing Leads and Credit Reports with the Pixel
• 00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
• 00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
• 00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
• 00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
• 00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
• 00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
• 00:28:03 - Analysis of Customer Preferences and Marketing Strategies
• 00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
• 00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
• 00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
• 00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
• 00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:

• Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott Desgrosseilliers
• About Advantage+ shopping campaigns
• Aspire IO
• Episode 532: Behind The Scenes Of Tier 11: Research, Insight, And Strategy
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite