ABOUT THE EPISODE:

Businesses depend more and more on the multitude of consumers they address. They MUST build great products, and ads can’t cover up as much as they used to. Take Tesla: Lots of trendy & successful companies aren’t using any traditional advertising.  Advertising is becoming more of a business and less of an industry. 

It’s now the playing field of people driven by efficiency, not just creativity. Consumers are seeing images made just for them, based on their data and precise targeting. But targeting narrows perspectives, it takes away shared stories, and doesn’t expose companies to mass markets. And critically, it leaves the door open to messages optimized for interactions, where extreme content rises to the top.

ABOUT THE SPEAKER:

Ian Leslie worked for many years as a strategist in advertising agencies before starting a career as an author & journalist. In the past several years, he’s written two super successful books: Curious and Born Liars. Advertising & branding have no secrets for him: How the advertising world is evolving; how one must think about advertising for their own startup in this new age; how does this new world impact the work entrepreneurs do on branding?

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Learn more about The Family and apply to join us here: thefamily.co

Check out the video of the talk here: Is Don Draper Dead? Advertising & Branding in the 21st century with Ian Leslie

Check out other videos on our Youtube channel: Startupfood 

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