Alexander Petersen is the Co-founder and CEO of LAIBA Beverages, Asia’s leading bottled cocktail brand. The company has humble beginnings, starting in a small apartment – now, a short three years later, employing over 30 members of staff across 5 countries, with offices in Shanghai, Bangkok and London. Having secured millions of dollars in funding, LAIBA Beverages has gone on to partner with multiple hotels, airlines and cruise line companies worldwide, with their e-commerce platforms selling cocktails all across Asia, with Europe launching soon.

Website: http://laibabeverages.com/

Alex has lived in China for over 7 years and was previously the Managing Director for a Danish IT company. Alex was also the President for the Danish Young Professionals in China and was named the Danish Chamber of Commerce Entrepreneur of the Year 2020. Recently, together with Peddlers Gin Company, LAIBA won the Visionary Award at the DRiNK Awards, the industry’s most prestigious award ceremony, for their Bar in a Bottle project which was released in February when Covid was hitting the bar industry in China the hardest. Earlier this year Alex also graduated from the local MBA, taught in Chinese, at Shanghai Jiaotong University.

EO Shanghai: https://www.eonetwork.org/shanghai