Joining KIZER & BENDER & BAUM is the whip smart and hilarious Rachael Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. The conversation centers on how to create an unforgettable brand and stand out online without selling you soul or playing the manipulation game, plus binge worthy content vs. “going viral” and why making people laugh is so important.

Check out Rachael’s website at https://www.rkaink.com/ (https://www.rkaink.com/) and her Awkward Marketing, a business comedy show that blends fun-sized business advice with storytelling and sketch comedy here: https://www.youtube.com/c/Rkaink/