Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.This episode is for you if you're interested in:Being strategic about how you grow your businessChoosing a vertical that inspires you, and sticking to itDeciding carefully who to work wi...