the deeply human design podcast

#17 Be a kind designer | Craig Jamieson


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“Sometimes the best thing you can do is just be the kindest person in the room.”

Summary
In this episode, we explore the profound impact of leading with kindness and humility in the high-pressure world of design and advertising. Guest Craig Jamson joins Danny Hearn to reflect on his journey from a self-taught Flash designer in South Africa to a Creative Director at Ogilvy. They discuss the transition from a "brutal" leadership style to one focused on empowering others, drawing inspiration from the book Multipliers. The conversation dives deep into the importance of maintaining calm in "crisis mode," the challenges of the current job market, and how personal mental health practices shape professional presence. Together, they advocate for a more supportive industry culture where seasoned professionals lift up those who are most vulnerable.

Guest
Craig Jamieson
LinkedIn – https://www.linkedin.com/in/craig-jamieson/
Website – https://craigjamieson.com/

Host
Danny Hearn – https://www.linkedin.com/in/dannyhearn/ Website – www.dannyhearn.me
Podcast – www.deeplyhumandesign.com

Chapters
00:00 The Power of Humility and Kindness

01:10 Journey from Art School Dropout to Digital Design

05:03 From Dictator to Genius Maker: The Multipliers Shift

08:51 Avoiding the Expert Jargon Trap

14:04 The Quiet Confidence of Seasoned Creative Directors

17:36 The Fadeaway Technique in Consultancy

26:13 Perceptions vs Reality: The Scary Guy Persona

35:40 Moving Beyond the Self and Stressful Perspectives

42:25 Presence, Calm, and the Figmification of Design

53:03 Practical Ways to Support the Design Community

...more
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the deeply human design podcastBy Danny Hearn