Journey To An 8-Figure E-Commerce Business

#17: Building A Second Business After Bankruptcy with Kristoffer Quiaoit

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In this episode, your host Emmanuel Eleyae talks with Kristoffer Quiaoit, co-founder of Good Journey Foods - a company that makes donuts that are low in sugar and carbs. He talks about the struggles and mistakes he made in his previous business that let him into bankruptcy, and what he learned from that experience. He also talks about his new business - why it’s important and the kinds of people he wants to help in their journey to healthier eating habits. He also touches on content creation and the fears that come with putting yourself out there as well as what kind of content he plans to create.

Business Journey & Struggles:

  • (2:43) Kristoffer talks about his business and struggles in his journey. He had a keto cookie business that failed and sent him into bankruptcy. He then created a low sugar low carb donut
  • (5:32) He talks more about his business failing and going into debt and filing bankruptcy and the support he received from friends
  • (9:48) What he would say to struggling entrepreneurs: keep going, don’t be afraid to ask/receive help, and be compassionate towards yourself
  • (14:46) He talks more about how his previous business failed and his vision/goals for his new company. 
  • (18:47) What he learned from his previous mistakes and what he plans to change. How he uses failures as learning experiences.

    • New Business:

    • (25:12) He talks about his new business. He saw a problem and came up with a solution. He is working on selling his donuts at coffee shops because 1 in 6 people are low carb and there are no options for them.
    • (31:29) He talks about his target customer group: people committed to living a healthy life and his vision for his company.
    • (40:43) Why his product is beneficial for people. He talks about teaching his kids healthy eating habits
    • (43:59) He explains what kinds of ingredients are used in his donuts and the importance of nutrition. His donuts satiate your cravings while having nutritional content
    • (52:47) How to convince people his donuts are actually good - testimonials from people who have tried them

      • Content Creation:

      • (57:08) How he is overcoming his fear of content creation. He is being authentic and doing things despite his fears. 
      • (59:16) What kind of content he’s creating - documenting things they’re working on. Sharing the human aspect of running a business as well as authenticity and finding their audience. 
      • (1:06:09) Where to find him on social media
      • (1:06:53) How ketogenic diets can help with mental disorders and a new wave of keto for mental health
      • (1:09:09) His name and where it came from 

        • Quotes:

        • (12:31) “If you’re an entrepreneur, keep going. And if you failed at a company, have compassion for yourself. You did the best that you could. Yes, you probably made mistakes, everybody does. It’s part of being human.”
        • (13:23) “The business failed, but I am not a failure”
        • (22:15) “We paid the price. We paid the price for these lessons, we might as well use those lessons.”
        • (46:26) “We’re always learning, we’re always looking for a better way to do things”
        • (57:58) “As long as I’m authentic, then it comes easy. My intention is to empower people.”

          • Resources:

          Instagram: @goodjourney

          Website: goodjourneyfoods.com

          LinkedIn: linkedin.com/in/kristofferq

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          Journey To An 8-Figure E-Commerce BusinessBy Emmanuel Eleyae
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