Today´s guest is Caferny who´s born in Guangzhou and has been living in London for over ten years.

She tells us about her reverse culture schock and the struggle of re-integrating in China.

She also explains how she founded her branding company Icarus where she aims to grasp the true spirit of a brand and communicates it to the right audience.

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Caferny´s LinkedIN: https://www.linkedin.com/in/caferny-du-icarus-branding-and-marketing-solutions/