In this episode, I share a story of a time when to my surprise, I discovered that my potential customers were not looking for my solution; they were, in fact, looking to gift me the solution to their problem and also Pay me for it.

So many times, we get caught up in our solution to a problem when our customers have the problem and the solution too.

Over this Case Study Series, I will share case studies from my personal experiences and others, with the intention being to learn from these case studies and emulate where possible.

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