30% of Americans believe in Astrology, that number increases as you widen the global aperture. And yet, there are seemingly no services out there - save a few apps (shout out to CoStar and Sanctuary) which provide digital, imperfect and sometimes downright misleading horoscope-based astrological insight - that help practitioners do their job in a meaningful and mundane (pun intended) way!

I’m envisioning a world wherein Astrologers and Astrology is not relegated to some woo woo whatsits. But instead reclaims its place in the center of peoples’ daily lives in a meaningful way.

One of my favorites, Jessica Lanyadoo, has a lovely word of caution to all would-be practitioners and fans out there that I would love to bring in here, which is that - Astrology is a powerful tool. If it causes more harm or agita than helpful grounding - don’t use it!

Okay, into the idea...