In this episode, our guest is Helen Lin, A catalyst of innovation, a programmatic pioneer, a collaborative business partner, and a fierce believer in diversity and inclusion. Helen Lin is Chief Digital Officer for Publicis Groupe. She is responsible for driving integrated digital solutions from across the organization while leading the holding company’s broader digital strategy, partnerships, investment, and negotiations – including representing Publicis Groupe in industry-leading initiatives to continually improve the standards and brand safety on the world’s largest consumer platforms. Before her current role, she served as Chief Digital Officer for Publicis Media, overseeing all digital and programmatic strategy, partnerships, investment, and negotiations on behalf of the network globally.