If you’re a business owner or entrepreneur and have a desire to serve your audience, but aren’t always sure if your content is what they want to hear, then this episode is for you!

 

Here’s the episode at a glance:

Sometimes you need to produce content that your ICA NEEDS to hear, not what they want

Learn 3 effective ways to do market research on your ICA’s pain points

Create business content categories to make batching your content easier

Don’t get hung up on the vanity metrics of social media!