Ranjitha talks about a data-driven approach to digital design. She explains the research work her group does at the University of Illinois in the Department of Computer Science. The applications are very board, including mining user interactions in mobile apps and even the fashion vertical. Ranjitha talks about growing up in the Bay Area. Her parents encouraged her to have a broad education, influencing her to now have an interdisciplinary approach to her current work. Ranjitha previously co-founded Apropose, based off her graduate school work in Stanford, before becoming faculty at the University of Illinois. Visit stemdiversitypodcast.com.