Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry.

Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how businesses can balance scaling with staying true to their core values. From the importance of transparent supply chains to empowering pet parents to advocate for their animals, this episode dives deep into what it takes to redefine success in the pet industry.

Topics covered in this episode include:

• Why your product doesn’t need to be for everyone—and how that can be your greatest strength.
• The ethical importance of turning down sales in favor of long-term trust and value.
• How to align your branding with your mission, vision, and values.
• Building trust through transparency, authenticity, and quality content.
• Why collaboration—not competition—is key to putting animals first.
• The critical role of education in empowering pet parents and fostering critical thinking.
• Balancing growth with ethics, sustainability, and your personal values.

Plus much more!

Join us for an inspiring conversation packed with actionable insights to help you stand out, stay authentic, and lead with integrity in the ever-evolving pet industry.

Dr. Roz’s links:

Australian Pet Nutrition website: https://www.australianpetnutrition.com.au/

Dr. Roz’s LinkedIn: https://www.linkedin.com/in/roslyn-rowen-a93569303/

To get in touch with Dr. Roz, visit https://www.australianpetnutrition.com.au/pages/contact

The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. 

If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. 

Connect with us:

Instagram: https://www.instagram.com/Pet_Biz_Creatives/

Facebook: https://www.facebook.com/petbizcreatives

YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA

LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/

Website: https://petbizcreatives.com/

Set up your systems with our partners:

Shopify: https://shopify.pxf.io/a1XN9j

Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix

The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.

If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.

Connect with us:

Instagram: https://www.instagram.com/Pet_Biz_Creatives/

Facebook: https://www.facebook.com/petbizcreatives

YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA

LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/

Website: https://petbizcreatives.com/