Drive-by and surf-by ADA lawsuits filed by serial plaintiffs and their litigious lawyers threaten the profitability of hotel businesses. Patrick Mullinix, founder and CEO of Advantage Hotels Inc., and the co-founders of Reform Lodging, a franchisee association, talk about the runaway train of frivolous lawsuits fueled by greed. The hoteliers say some franchisors offer owners little support in challenging the suits or helping them avoid litigation in first place by making sure brand standards are ADA compliant.