In this episode, Kathleen opens up about her recent craft show experience – from the nerve-wracking prep to the unexpected lessons learned when taking her online embroidery business into the real world.

What You'll Hear:

• The decision to apply for her first craft show and why it felt so scary
• Behind-the-scenes prep work (spoiler: lots of spreadsheets and Target runs)
• Real moments from show day – both magical and challenging
• How in-person selling differs from online business
• Unexpected lessons about pricing, authenticity, and customer connection
• Encouragement for anyone considering their first craft show

Key Takeaways:

• Start small with local markets to learn the ropes
• Authenticity trumps perfection in displays and interactions
• In-person selling provides unique feedback and validation
• The emotional aspect of sharing your creative work face-to-face
• How craft shows can inform and improve your online presence

More from Artsy Lyons

• Free hand embroidery starter checklist
• Free hand embroidery workshop — from newbie to stitch pro in 30 minutes!
• Free 15-stitch guide and embroidery pattern collection
• Follow me on Instagram: @artsylyons