Hotels and destinations are on the brink of an AI-first search revolution. In this episode, Kismet co-founder Jason Sincada explains why large language models now prefer OTA data—and how hotels, tour operators, and DMOs can win back direct bookings by structuring content the right way.
You’ll learn:

• the new “table-stakes plus” SEO needed to surface in AI results

• why long-tail, intent-rich queries matter more than branded keywords

• Kismet’s plug-and-play approach that pipes your existing web, social, and media assets into an AI-ready knowledge graph—so you “set it and forget it”

• how forward-thinking DMOs can link attractions, events, and hotels into one discoverable travel graph