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From designing eye-catching packaging to crafting a winning pitch, we'll guide you through each step to ensure your product shines on the shelves. Say goodbye to licensing deals and hello to your path to success!

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Episode 17: A Retail Recap - How to Kill it With Retail Packaging and a Perfect Pitch!

Overcoming the Retail Wall:

Explore the challenges of breaking into retail and why so many inventors give up prematurely.

1. Discover the bite-sized approach to getting your foot in the door with independent retailers.
Learn how simple trial and error can lead to quick readiness for retail success.
Designing Captivating Packaging:

2. Grant shares a step-by-step strategy for designing packaging using a toothpaste brand as an example.
From finding inspiration to sizing, artwork, and certifications, learn how to create packaging that stands out.
Understand how even novice inventors can excel in packaging design.
Crafting the Perfect Sell Sheet:

3. Marcus and Steven break down the importance of a concise sell sheet.
Explore the elements of a one to three-page document that effectively conveys your product's solution, packaging, and value.
Get insights into the steps needed to create an enticing sell sheet that attracts wholesale buyers.
Reaching Independent Retailers:

4. Develop a simple pitch and target hundreds of independent retailers directly.
Understand the advantages of selling to independent retailers, including their flexibility compared to big box stores.
Learn how to create irresistible offers that entice retailers to buy and resell your product at a 50% margin.
Navigating the Sales Journey:

5. Dive into a sales-heavy workload and its impact on those less confident in customer-facing situations.
Gain candid advice on hiring a skilled salesperson and strategies for motivating your sales team.

6.Organizing with UPCs and Cartons:
Explore the importance of organization in retail readiness.
Learn how to manage UPCs, cartons, pallets, and product variations efficiently for a smooth entry into retail markets.

Conclusion:
Inventors, it's time to conquer the world of retail! Tune in to Episode 17 of "Invent with Me" and gain the knowledge and confidence you need to succeed in the competitive retail landscape. Say no to scams and yes to practical pathways to success.

Questions? [email protected]

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The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme