E17: Malcolm Marshall (@MalcolmPools) went from burnout 9-5er working 70 to 110 hours per week, to scrambling stressed out new business owner, to seasoned entrepreneur generating $16 million per year in revenue.

How did he do it?

Building and servicing pools.

But it wasn’t straightforward. In fact, Malcolm’s day one strategy didn’t go to plan. He had to pivot… Big time.

But when it clicked the business took off.

Join host Jake Richards (@JakeMRichards) as he sits down with Malcolm to unpack his pool business journey and pull out the lessons learnt to help you quit your 9-5 and succeed in small business ownership.

Topics discussed:

• How to develop operational excellency in your home service business
• How to build a first class customer experience: The power of small wins
• How to develop a world class training program to build your rockstar team
• Lessons from implementing Gino Wickman’s Entrepreneurial Operating System (EOS)
• The foundations you must know as a new business owner in the pool service industry
• How to launch a $150k/year 1 person pool cleaning business with only $5,000 investment
• The best way to launch a pool service business: Buying an existing route vs starting from scratch
• Why Malcom is 7x’ing his marketing spend in 2024 and how you should think about SMB marketing
• How to transition from start up SMB to premium priced market player without sacrificing sales

This episode is loaded with nuggets of wisdom for entrepreneurs of all experience levels. Whether you’re a burnt out 9-5er looking for a proven path into small business ownership, or a seasoned entrepreneur wanting to take your operation to the next level, Malcolm has just the battle tested advice you need to hear.

Follow along on Jake's SMB journey:

Twitter: @JakeMRichards

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