Sandra Reiman founded Sandra Cadavid, a company that creates globally conscious, luxury handbags and jewelry inspired by the city of Cartegena, with products designed in Pittsburgh and handmade in Colombia. The company is also dedicated to supporting and hiring women that face difficult circumstances living in dangerous cities within Colombia. Sandra raised over $37,000 on Kickstarter shortly after starting her company, with an initial Kickstarter goal of $20,000. Sandra Cadavid has been featured in media outlets such as The Today Show, Glamour, InStyle, Vogue South America, Good Housekeeping, and LA Fashion.