In this episode, I speak with Aleksa Mitrović, co-founder of Hyperaktiv, a platform that enhances customer engagement through data-driven insights.

Imagine committing to not building a product before making revenue. That's exactly what Aleksa and the team at Hyperaktiv did—here's how!

Key learnings:

🔥 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗧𝗲𝗮𝗺

Alexa shares how she and her co-founder met at Antler and why they prioritized finding the right co-founder over the business idea.

📊 𝗛𝘆𝗽𝗲𝗿𝗮𝗸𝘁𝗶𝘃'𝘀 𝗠𝗶𝘀𝘀𝗶𝗼𝗻

Helping self-service businesses harness their data for growth, converting users, and optimizing engagement strategies.

🛠️ 𝗣𝗶𝘃𝗼𝘁𝘀 𝗮𝗻𝗱 𝗠𝗩𝗣𝘀

The importance of rapid iteration and learning and commitment to revenue.

🚀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆

How they used quadrant-based prioritization (importance vs. urgency) to discover high-intensity pain points.

💡 𝗙𝗿𝗮𝗻𝗸𝗲𝗻𝘀𝘁𝗲𝗶𝗻 𝗠𝗩𝗣

They stitched together existing tools like a jigsaw puzzle to create an MVP that worked before fully building the product.

🎯 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵

Hyperaktiv's approach to personalizing customer journeys based on user behavior and segments, which differentiates them from competitors.

💸 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗻

Lessons on surviving the early startup phase by not spending until necessary and the perils of premature scaling.

Links:

https://www.hyperaktiv.ai/