In this episode, Rebecca Green and Kim Borcherding discuss how real estate agents can identify opportunities in a slow market. They emphasize the importance of targeting downsizers, leveraging databases for market insights, and building referral networks to enhance business. The conversation highlights the need for education and resources for clients, particularly seniors, and the potential for investment in various markets despite current challenges.

Takeaways:

• Focus on downsizers as a key market opportunity.
• Educate clients about the real estate process and resources available.
• Build trust with seniors by providing valuable information.
• Leverage your database to understand market trends and opportunities.
• Explore investment opportunities in markets outside your own.
• Utilize referral networks to assist clients moving to different areas.
• Stay proactive in seeking opportunities in any market condition.
• Offer seminars and classes to educate clients and build relationships.
• Understand traffic patterns to better serve your clients.
• Always look for deals, especially in down markets.