Difference between the two, with some quotes from Russell Brunson and Alex Hormozi on the subjects and just our reasonably extensive experiences with the two, and pros and cons of each.

17. Interruption vs Search Based Marketing- Josh Mackay - Solar Launch

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy &amp; Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling &amp; Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation &amp; CRM Optimisation – Streamline sales processes for efficiency and growth. ✔ Revenue Growth &amp; Margin Expansion – Improve profitability and deal structure. ✔ Cold Outreach &amp; Business Development – Generate high-value opportunities from scratch. ✔ Deal Structuring &amp; Negotiation – Optimise contracts for maximum returns. ✔ Sales Automation &amp; Smart Follow-Ups – Implement systems that close more deals with less effort.

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The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth. ✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure. ✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch. ✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns. ✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy &amp; Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling &amp; Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation &amp; CRM Optimisation – Streamline sales processes for efficiency and growth. ✔ Revenue Growth &amp; Margin Expansion – Improve profitability and deal structure. ✔ Cold Outreach &amp; Business Development – Generate high-value opportunities from scratch. ✔ Deal Structuring &amp; Negotiation – Optimise contracts for maximum returns. ✔ Sales Automation &amp; Smart Follow-Ups – Implement systems that close more deals with less effort.

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17. Interruption vs Search Based Marketing- Josh Mackay - Solar Launch

17. Interruption vs Search Based Marketing- Josh Mackay - Solar Launch