Today, we’re looking closely at iOS updates. We know with iOS 14 Apple changed a lot about how performance marketers approached Facebook ads, allowing users to opt-out of being tracked. Navigating this was challenging. And now we need to prepare for iOS 15 where email marketing could be greatly affected by allowing people to hide their real email address, as well as tracking impacts. I think trying to understand this update and the path forward is really important - so that’s what we’re going to chat about today.

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