Join host Kelly Robert in this insightful and energetic episode of Pressure Tested as she welcomes Carson Elvis, the dynamic Business Development lead for the Wood Frame Division at Moss & Associates. Despite being the podcast's youngest guest, Carson offers an incredible level of professional wisdom, detailing her rapid ascent in the highly competitive Dallas commercial real estate (CRE) market. Carson shares how her early experiences in service jobs, from a donut shop to fine dining, instilled crucial people skills. She discusses her transition from a Public Relations focus to business development, emphasizing that the role is less about transactions and more about genuinely connecting and building an authentic network.

Her success story is marked by strategic external involvement, including her leadership roles in organizations like Ladies in CRE and the Alabama Alumni Association, which she uses to bridge generational gaps and foster professional mentorship. A core focus of this discussion is Carson's philosophy of business development: prioritizing internal relationships, maintaining high-touch follow-up (the handwritten thank-you note is a secret weapon!), and being a meticulous "steward of your word." She also delves into the unique niche of wood frame construction within CRE and how she and Moss approach this specialized market.

Finally, Carson addresses the personal and professional pressure of being an openly opinionated young woman in business, offering a powerful perspective on political tolerance and the importance of logic over emotion in modern discourse. This episode is a masterclass in combining strategic ambition with authentic self-expression—a must-listen for young professionals and anyone looking to enhance their networking and leadership skills.