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Today's episode features Brandon and Jordan discussing how some companies found success in the midst of the Great Depression. The episode highlights four companies and how they used different strategies to achieve success. Procter & Gamble used radio commercials and soap operas to advertise their products, while Martin Guitars offered less expensive guitar models. Floyd Bostwick Odlum cut bait on stocks, acquired failing companies, and then consolidated or spun their assets for more cash. The movie industry offered double features and giveaways to buoy up attendance.

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