Our guests:

• John Hallock, Chief Communications Officer at Quantum Health
• Christina Farr, Owner & Editorial Lead at Second Opinion Media 

In this episode, we discussed:

• Challenges in Modern PR: The declining number of journalists and the growing need for proactive communication.
• Importance of Founder-Led Communication: Why startup founders should take charge of their own PR efforts.
• Building Media Relationships: Strategies for developing meaningful relationships with journalists.
• Direct Communication Channels: Leveraging platforms like LinkedIn, Substack, and Twitter for effective storytelling.

Our sponsors for this episode are:
Sage Growth Partners https://sage-growth.com/
Quantum Health https://quantum-health.com/

Learn More About Each Guest's company!
Quantum Health https://quantum-health.com/
Second Opinion Media https://secondopinion.media/