From influencing audiences to influencing kids: Nicole (Nikki) Ramirez, a marketing executive and personal branding coach, shares her unique perspective on how marketing strategies can be seamlessly applied to parenting. Discover how Nikki's viral post about rebranding food for her toddler sparked a conversation across the internet, and learn how negotiation, storytelling, and audience understanding are as crucial in parenting as they are in marketing. Join Ekaterina and Nikki as they explore the parallels between motherhood and marketing, and how each can enhance the other.1:05 Who is Nikki 2:15 How motherhood changed Nikki 2:57 How Nikki went viral with her parenting post5:06 Marketing tips and skills that parents can apply in parenting6:54 Advice for working moms who are drowning in work and family life. 'Diversify your happiness'8:32 Advocacy for moms, Chamber of Mothers, phased approach to come back from maternity leave10:35 Childcare cost - when the whole paycheck goes into childcare12:00 What happens when a mom gives herself completely to the family - motherhood penalty13:36 Blissful ignorance of younger women - would 50% of population have kids if they knew how hard it will be?14:57 Why moms are too tired to plan social events and keep up with friends16:23 Support from the husband17:40 Message for moms - keep your identity, find who you are without giving yourself awayNikki's viral post: “Motherhood is just marketing,” shared Nikki on LinkedIn. “My toddler hates fish but loves chicken. So last night, for dinner, I told him the salmon was ‘Beach Chicken.’ He cheered, ‘Yay! Beach Chicken!’ — and ate the whole thing.” “It’s not lying; it’s rebranding,” she explained. “Know your customer.”#parentingtips #beachchicken #salmonbeachchicken #nikkiramirez #nicoleramirez #marketingmoms #howtotalktotoddler #workingmoms #worklifebalance