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“New Startup Mindset,” written by Sandra Shpilberg, is an essential read for aspiring entrepreneurs, leaders, and those on a journey of self-improvement. Shpilberg, the founder of Seeker Health, provides a refreshing take on starting a business, particularly challenging the traditional Silicon Valley formula. Her book emphasizes building a company that delivers real value, rather than pursuing venture capital or creating a “unicorn.” Instead, Shpilberg advocates for a model based on customer revenue, single-deep focus, and maintaining personal and financial freedom.

This book is highly relevant to entrepreneurs and leaders who are rethinking their approach to business in today’s world. For those who may feel disconnected from the standard entrepreneurial blueprint or are looking for a more sustainable, impactful path, “New Startup Mindset” offers an alternative—one that encourages simplicity, intention, and alignment with core values. It’s particularly appealing for people who want to build a business without compromising their well-being or personal beliefs.

One striking example of how the principles in the book have been applied is Shpilberg’s own experience building Seeker Health. She defied conventional wisdom by being a solo founder, focusing on early customer traction, and avoiding the venture capital route. Her success, leading to the eventual acquisition of her company, demonstrates the power of aligning business goals with a clear, customer-focused mission and sustainable practices.