Ioannis Ioannou is one of the world’s leading experts on Sustainability and Corporate Social Responsibility (CSR) and Associate Professor of Strategy and Entrepreneurship at London Business School. Professor Ioannou regularly publishes in top-tier peer-reviewed academic journals, including Strategic Management Journal, Academy of Management Review, Management Science, and Organization Science. Professor Ioannou is also the co-Chair of the Sustainability Advisory Panel of Merck, a member of the ESG Advisory Board of the DWS Group, a member of the Advisory Board of the Sustainable Risk Assessment Framework (SRAF), the Board of the Alliance for Research on Corporate Sustainability (ARCS), serves as an Advisor to TreeApp, and a member of the World Economic Forum Expert Network. Learn more here: www.ioannou.us

Summary

Professor Ioannou discusses the need for sustainability and corporate social responsibility to be central to the strategies of organisations. He explores the fall of Kodak and Blockbuster as analogies for organizations that fail to adapt to these new demands. Professor Ioannou defines sustainability and corporate social responsibility as integrating environmental and social issues into business. He emphasises the importance of understanding the evolving nature of these challenges. Professor Ioannou also discusses the connection between corporate strategy and sustainability, the trade-offs and opportunities of sustainability, and the challenges of transitioning to a sustainable business model. He highlights the role of disruptive innovation and the clashing capabilities and competencies that organizations may face. Ioannou addresses the balance between short-term results and long-term transformation and the role of investors in the transition to sustainability. He concludes by providing advice for business leaders on how to approach sustainability.

Key Moments

04:21 Defining Sustainability and Corporate Social Responsibility

05:17 The Conceptual Level of Sustainability

06:14 The Evolving Nature of Sustainability Challenges

09:28 The Connection Between Corporate Strategy and Sustainability

10:22 The Goal of Shareholder Value and Sustainability

11:16 The Two Stories of Sustainability

12:39 The Trade-offs and Opportunities of Sustainability

14:29 Disruption and Clashing Capabilities

20:34 Navigating the Disruption of Sustainability

21:32 Disruption by Sustainability and Ethics

22:27 Technological Innovation and Sustainability

23:23 Customer Changes and Sustainability

24:18 Clashing Capabilities and Competencies

27:37 Structural Inertia and Transitioning to Renewables

28:32 The Challenge of Competing with Two Business Models

31:15 The Rate of Change in Sustainability

33:37 Balancing Short-Term Results and Long-Term Transformation

36:27 The Role of Investors in the Transition to Sustainability

47:28 Advice for Business Leaders

Music credit: David Cutter Music / @dcuttermusic

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