Creating jobs and multiplying income is one of the most powerful tools for poverty alleviation and one company leading the way in a country currently devastated by war is Qima Coffee. We sat down with their Founder & CEO, Faris Sheibani to understand Yemen's economic landscape and the positive avenues that coffee offers in generating sustainable livelihoods for smallholder farmers. They pledge to donate 10% of their annual profits to education and agriculture projects through the Qima Foundation.

Qima Coffee: qimacoffee.com

Visit the Qima team at their flagship cafe: qimacafe.com/

Follow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodes. This show was produced by Sheeza Shah and edited by Rohan Singhal.

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