Once an industry full of bold and creative innovators, the tech/SaaS industry has become characterized by its copy and paste business models and its obligatory social values.

This brand of conformity to industry mores has a terrible impact on any company's ability to create a powerful emotional response with its audience and build a long-term business that extends beyond the comfortable confines of its own neighborhood.

It's time for a SaaS industry with authentic brands that can gain the trust of their markets and drive long-term profitable value.

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