After you define your ideal customer profile and build your proactive inbound-outbound sales strategy, how do you search through those 10,000 potentials for actual customers?

Don Erwin, Head of Revenue at Mixmax, answered that question faster than you can say “sales ops.”

“The very first hire that I made when I came on board here was to hire a sales ops,” Don said. “I needed a really good sales ops person who could help me mine the data.”